Campaign Revision
Life Well Poured
Revised project board incorporating Wendy's feedback, updated messaging, and new Dropbox assets.
16
Revised Ads
3
New Funnels
9
New Photos
5
Video Assets
Campaign Overview
Summary of changes made in response to Wendy's feedback
What Changed
- All ad copy rewritten to align with Wendy's DWD messaging document
- James and Charles & Margaret avatars removed (13 ads cut)
- 9 new authentic photos from Wendy mapped to specific ads
- 3 new funnels created in GHL (Ebook, Bootcamp, Videos)
- All CTA destinations corrected and diversified
- 5 video assets transcribed and assigned to ads/funnels
Key Messaging Corrections
- Removed all "wine course" references (no course exists)
- Removed "free guide" references (no free guide exists)
- Removed "pleasure" language (flagged as "dodgy")
- Removed pompous/luxury-heavy language
- Removed long em-dashes (flagged as "too AI obvious")
- Ensured UK English throughout
Execution Status
Progress tracking for all implementation tasks
Ad Copy Revision
CompleteAll 16 ads rewritten to align with DWD messaging
Image Audit & Mapping
Complete9 new photos from Wendy mapped to specific ads
GHL Funnel Creation
Complete3 new funnels created: Ebook, Bootcamp, Video Lead Magnets
Funnel Page Design
In ProgressContent briefs written; pages need building in GHL visual editor
Landing Page Updates
In ProgressClarify video mini-series, add blog subscriber discount, Linktree
Website Retreat Dates
CompleteConfirmed: dates already on site at lifewellpoured.com/retreat
Instagram Boost
PendingDry January post boost - recommendation prepared
Ad Creative Production
Needs InputNew images need to be composited into ad templates
Revised Ad Copy
16 ads across 3 avatars, aligned with Wendy's messaging document
Removed Avatars
James (6 ads removed) — "I'm not sure I want James on my retreat" — Wendy.Charles & Margaret (7 ads removed) — "We want dynamic women taking charge of their health, not old folks" — Wendy.
Wine Lover, Wellness Warrior? You CAN Be Both.
Love your morning yoga, but also enjoy a glass of wine with friends? You're not alone. Discover a balanced approach to wellness that embraces both, without the guilt. Wendy Narby, a 30-year wine industry insider, shares her secrets to living a life well poured.
That 'I'll Start Monday' Feeling? Let's End It.
Tired of the weekly cycle of restriction and indulgence? There is another way. Learn how to enjoy the wine you love, guilt-free, and wake up feeling fabulous. It's not a myth; it's a method for a life well poured.
Your Guide to Guilt-Free Grapes.
Want to enjoy a glass of wine without worrying about your wellness goals? Wendy Narby's guide, "The Drinking Woman's Diet," shows you how. It's not about dieting, it's about a delicious, balanced lifestyle. Download your copy now.
Your Yoga Mat & A Glass of Merlot. Perfect Partners.
We're rewriting the rules. Discover the art of mindful indulgence and see how a glass of wine can be part of a balanced, joyful, and healthy life. It's time to embrace a life well poured.
Is Your Health Kick a Little... Dry?
Kale smoothies have their place, but a life without the joy of a shared bottle of wine can feel a little... bland. Stop the self-punishment. Learn how to have your wine and your wellness too, with "The Drinking Woman's Diet."
From Bordeaux, With Love (and a little science).
Ready to take your wine journey to the next level? Wendy Narby's "Bordeaux Bootcamp" e-book is your insider's guide to the region. This is not a stuffy wine course, it's a fun, approachable way to deepen your knowledge and appreciation.
Image-to-Ad Mapping
Wendy's 9 curated photos from Dropbox, mapped to specific ad themes
Wendy provided these photos with filenames that directly reference the ad headlines. They replace the generic "downward dog in cellar" image that was used across all ads.
Beyond the Tourist Trail
Chateau dining table with grand stone building
Used in: Ad 7, 14
Not Alone 2
Three women laughing with Bordeaux wines
Used in: Ad 2, 9, 15
From Gym to Vineyard
Yoga mats under a tree in vineyard setting
Used in: Ad 1, 4, 8
Intimidating by Wine Lists?
Elegant wine tasting setup at Baron's chateau
Used in: Ad 3, 6, 13
Travel Reimagined
Outdoor dining by river with fairy lights
Used in: Ad 12, 16
Not Alone 1
Community photo of women together
Used in: Ad 5, 11
Tasting Together
Women tasting wine together
Used in: Ad 10
New Funnels
3 new funnels created in GHL to diversify lead capture
2. DWD Ebook Download
Convert visitors with an instant, discounted digital version of the book
Cloned from existing DWD funnel. Needs content editing in GHL visual builder to switch from physical book to ebook messaging.
3. Bordeaux Bootcamp
Generate leads with the free Bordeaux Bootcamp e-book
New funnel. Page needs design in GHL visual builder. Content brief prepared with Wendy's video quotes.
4. Video Lead Magnets
Generate leads with free video content
Funnel structure created. Need the actual Daily Detox and French Woman videos from Wendy (not in Dropbox folders).
CTA Corrections
Fixed mismatched call-to-action destinations
| CTA Text | Old Destination | New Destination | Issue Fixed |
|---|---|---|---|
| Reserve Your Place | Book purchase page | Retreats page | Reserve = retreat, not book |
| You're Not Alone | Book purchase page | Community / DWD Ebook | Community messaging, not sales |
| Wine Education | DWD Book funnel | Bordeaux Bootcamp funnel | Education = Bootcamp, not DWD |
| Download Free Guide | Non-existent guide | Bordeaux Bootcamp ebook | No free guide existed |
| Explore Courses | Non-existent course page | Removed entirely | No wine course exists |
| Get Your Free Book | Physical book + P&P | DWD Ebook Download | Instant digital download option |
Video Assets
5 videos from Wendy's Dropbox, transcribed and assigned
Wendy's Bio & Background
IMG_6039.MOV · ~2 min
Full introduction: Bordeaux wine educator, yoga teacher, book history (Bordeaux Bootcamp, Green Edition, DWD)
Assigned to: Bio Video for Story/Reel ads, Bordeaux Bootcamp funnel page
DWD Introduction
IMG_6040.MOV · ~50 sec
Explains DWD concept: two passions (wine + yoga), why it's for women, how women digest alcohol differently
Assigned to: DWD Ebook funnel hero video, Story/Reel ads
Online Course Explanation
IMG_6042.MOV · ~50 sec
Book readers weren't putting ideas into practice, so she created an online course for step-by-step guidance
Assigned to: Course upsell content, Story/Reel ads
Top 3 Tips from DWD
IMG_6043.MOV · ~55 sec
1. Glass of wine, glass of water. 2. Drink on a full stomach. 3. Watch who's filling your glass.
Assigned to: Thank You page video, social media content, Story/Reel ads
Note: IMG_6041.MOV
Very short clip (~5 sec), appears to be a test take. Not assigned to any ad or funnel.
Outstanding Action Items
Items requiring input from Wendy or manual execution
Build funnel pages in GHL visual editor
Rob / AscendeaUse the content briefs to design the 5 new funnel pages (DWD Ebook Landing, Order, Thank You + Bordeaux Bootcamp + 2 Video pages)
Source Daily Detox & French Woman videos
WendyThese videos are referenced in her messaging but weren't in the Dropbox folders. Need the actual video files for the Video Lead Magnet funnel.
Produce new ad creatives with correct images
Rob / DesignerComposite Wendy's 9 photos into the ad templates, replacing the 'downward dog in cellar' image across all 16 ads.
Clarify 'Private Video Mini-Series'
WendyThe landing page mentions this but it's unclear what/where it is. Need to confirm if it exists or should be removed.
Set up blog subscriber discount
Rob / AscendeaWendy wants to offer the landing page discount to her blog subscribers. Need a unique discount code or dedicated URL.
Add landing page to Linktree
WendyWendy asked about adding the landing page to her Linktree for Instagram traffic.
Instagram boost for Dry January post
Wendy / RobWendy wants to boost her Feb 1st post about end of Dry January. Slightly late but still relevant. Recommend a 5-7 day boost targeting wine-interested women 25-65 in UK.
Physical book stock
WendyOnly 20 books available. If campaign generates more interest, need a plan for additional stock or pivot fully to ebook.